Born and raised in New Zealand, Alana has been living abroad between Hong Kong and New York City since she graduated from her Bachelor of Fashion Design Degree. She utilises her skills and knowledge from her fashion background and understanding of tailoring to pull looks together and create effortless, chic street wear styles that has become her notable trait in the fashion industry.

Revered for her work in menswear, gaining experience as the e-commerce and editorial fashion stylist for HYPEBEAST. Alana expands her expertise into womenswear with the same immaculate eye for detail and bold visionary direction.

Alana’s gifted aesthetic sense and creative flair has allowed her to branch out into the fast paced world of social media. Consulting with fashion and lifestyle brands to create content, execute photoshoots, conduct collaborations and gain top of mind awareness with her expanding group of 50k+ followers.

Last but not least is Alana’s fine art talent that she expresses through painting murals. It started off as a side hobby, which then took off and developed into individually commissioned projects one after another since 2010. To this date, Alana has designed created bespoke murals in New Zealand, Hong Kong and New York City.


HYPEBEAST, adidas, Champion Reverse Weave, Opening Ceremony, A.P.C, Stampd, 3.1 Phillip Lim, Stussy, Head Porter, Stone Island, Undefeated, Human Made, Nudie Jeans, 10. Deep, ACRONYM, Carhartt Work In Progress, Herschel Supply Co., Huf, Levi’s, Maharishi, Nike, Billionaire Boys Club, Denim By Vanquish & Fragment, Facetasm, Saturdays NYC, Thom Browne

MAC, Absolut Vodka, NIXON, Jack Wills, YSL, The Athlete’s Foot, GYCEL, BareMinerals, TUMI, lululemon, Foodpanda, Moët Hennessy, CLOT, Calvin Klein, A-Cold-Wall*, APL, Maybelline, 2XU, Intimissimi, Lane Crawford, Acne Studios, Skinny Coffee Club, Budweiser, So Noire, Caelum Greene, Myprotein, BounceLimit, XYZ, Black Bough Swim, Titika ActiveRaven + Rose, G.H.Mumm

For enquiries about brand collaborations, art commissions or just to learn more, please email info@alanatsui.com